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2026 Plan Sponsor Attitudes Survey
Supporting plan sponsors by simplifying complexity helps meet their participants' outcome goals. In its 17th year, the Plan Sponsor Attitudes Survey highlights the themes that are redefining how advisors adapt their business strategy to focus on long-term objectives and meet evolving client needs.
2026 Plan Sponsor Attitudes Survey by the numbers
>50% of sponsors
say the pace of change for investment products is speeding up
50% of sponsors
say the evolution of retirement plans is exhausting and causes burnout
44% of sponsors
set goals lower than Fidelity's suggested target
About the survey
The 17th edition of our proprietary study uncovers opportunities with plan sponsors across the nation.
Get your personalized survey review
Reach out to your Fidelity representative or contact us today to review the insights from our latest Plan Sponsor Attitudes Survey and learn how we can help support your plan design strategy.
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Explore our latest research & insights
Survey summary: Harris Insights and Analytics, an independent market research company, conducted an online survey of 1,311 plan sponsors on behalf of Fidelity. Fidelity Investments was not identified as the survey sponsor. The survey was conducted during the first quarter of 2026. Respondents were identified as the primary person responsible for managing their organization’s 401(k) plan. All plan sponsors confirmed their plans had at least 25 participants and at least $3 million in plan assets. Though the survey is broad in scope, the experiences of the plan sponsors participating in the survey may not be representative of all plan sponsors.