Investing Ideas

Market selection matters

The underestimated impact of market selection in commercial real estate.

Historically, many commercial real estate (CRE) investors have focused primarily on asset selection, targeting individual assets in specific micro-locations based on physical characteristics and occupancy profiles. For real estate operators and developers with local or regional scopes this may be a prudent approach, but for investors with national or global portfolios it ignores a key driver of performance, market selection.
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Market selection matters