Research

The current state of AI in wealth management

A data-driven view into how wealth managers are using generative AI today and the impact it’s having on their businesses

Key Takeaways
  • Fidelity recently asked wealth management firm leaders, advisors, and support staff about their use of generative AI (Gen AI) and how it’s affecting their businesses.
  • We found that Gen AI is gaining momentum. More than two-thirds are already using Gen AI. While half of these users are exclusively piloting solutions, the other half are using it at scale—either selectively for specific use cases or heavily across multiple areas.
  • Gen AI users are seeing benefits. About half saw improvements in decision-making and customer experience. And 4 in 5 saw increases in efficiency, with most reporting tangible time savings. Heavier users generally report greater benefits, but even those just piloting solutions are seeing real results.
  • While the use of Gen AI in wealth management spans a wide range of needs, certain use cases that enhance productivity across a range of activities are more common. Among users, nearly 4 in 5 use Gen AI for writing assistance, note-taking, and/or meeting preparation. Over half use an AI assistant or copilot.
  • With nearly 9 in 10 respondents either already using Gen AI or planning to within a few years, it's time to focus on finding ways to meaningfully scale and apply AI to your business. This requires the right expertise, governance, and preparation to get your tech stack, data, and people AI-ready.
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  • For important information, see the full linked content.
All data is sourced from The 2025 Fidelity AI Pulse Survey.
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