SPOTLIGHT
Serving the next generation of wealthy investors
Fidelity's 2026 Investor Insights Study reveals what the next generation of wealthy investors expect from wealth managers, and what you can do to win their business.
What financial advisor services are most important to wealthy next-generation investors?
High-net-worth Gen Y and Gen Z investors want their advisors to provide services beyond traditional investment management. Tax and estate planning services top the list, along with planning for health care, insurance considerations, and real estate decisions. These “wealthy next-gen” investors seek advisors who will help them build wealth faster and create time to pursue their interests and passions.
Wealthy next-generation investors: A key to your firm’s longevity
Many financial advisors once believed the next generation of investors could not afford financial advice or be served profitably. Times have changed. According to Fidelity’s 2026 Investor Insights Study, wealth next-gen clients ($1M+ in assets exclusive of primary residence and retirement savings) represent a new client model: engaged, adventurous, and tech savvy. The absence of wealthy next-gen clients may impact your firm’s valuation today, and could affect the long-term sustainability of your business.
Generations at a glance
Long-term AUM growth is destined to come from the generations building wealth now
Contrary to what many advisors believe, next generation investors can be attractive and profitable clients over time. They value and are willing to pay for professional advice, are motivated to improve their finances, and prefer to consolidate assets with a primary advisor. And they are at a stage in life when they establish financial advice relationships.
Fidelity’s 2026 Investor Insights Study
Our latest research reveals what the next generation of wealthy investors may expect from wealth managers.
1. Federal Reserve Board, June 2026
2. Fidelity Investments, “Analysis of 148 on-platform firms representing 175,000 households,” 2026
3. Fidelity Investor Insights Study, 2024
4., 5., 6. Fidelity Investor Insights Study, 2026
The 2024 Fidelity Investor Insights Study: The study was conducted November 7, 2023, through December 19, 2023. It surveyed a total of 2,100 investors, including 696 millionaires. The study was conducted via an online survey with the sample provided by an independent firm not affiliated with Fidelity Investments. Respondents had to have at least $50K or more in total household investable assets (excluding employer-sponsored plan assets and primary residences), and to meet quotas by age and affluence. Respondents had sole or shared financial planning decision-making responsibility for household. Gen Y/Z includes those aged 21–42. Gen X includes those aged 43–58. Boomers+ includes those aged 59+. The results of the study are weighted to reflect the target populations of age and assets based on the Federal Reserve Survey of Consumer Finances (SCF).
The 2026 Fidelity Investor Insights Study was an online blind survey (Fidelity not identified) that was fielded during the period March 6 through April 28, 2026. It surveyed a total of 2,652 investors, including 1,245 Millionaires and 1,548 investors with advisors. The study sample was provided by an independent firm not affiliated with Fidelity. Respondents were screened for a minimum level of $50K in investable assets (excluding retirement assets and primary residence), with additional quotas by age and affluence levels.
Unless otherwise expressly disclosed to you in writing, the information provided in this material is for educational purposes only. Any viewpoints expressed by Fidelity are not intended to be used as a primary basis for your investment decisions and are based on facts and circumstances at the point in time they are made and are not particular to you. Accordingly, nothing in this material constitutes impartial investment advice or advice in a fiduciary capacity, as defined or under the Employee Retirement Income Security Act of 1974 or the Internal Revenue Code of 1986, both as amended. Fidelity and its representatives may have a conflict of interest in the products or services mentioned in this material because they have a financial interest in the products or services and may receive compensation, directly or indirectly, in connection with the management, distribution, and/or servicing of these products or services, including Fidelity funds, certain third-party funds and products, and certain investment services.
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