Fidelity 401(k) for Advisors

Help diversify your practice by adding workplace retirement plans to your book of business.

Explore opportunities in your current book of business

As an advisor, expanding your scope of expertise beyond personal wealth management allows you to showcase your value in new ways. Incorporating workplace retirement plans, such as 401(k)s, lets you deepen your book of business and strengthen your business model in three key ways.

Create a steady source of recurring income

Experience less impact from market fluctuations

Gain new referral sources and lasting client relationships

The market is primed and ready

Change is happening. Plan sponsors and their retirement plans are in flux, providing you with an excellent growth opportunity and an opening to start having important conversations with your current clients. If you’re not advising your current personal wealth clients on their workplace 401(k)s, another advisor probably is. This is your chance to get involved. And with Fidelity’s support, you don’t need to be a retirement expert.

of plan sponsors are working with an advisor or consultant¹
of plan sponsors expect to make plan design changes in 2023¹
of plan sponsors have changed advisors in the last 12 months¹
of plan sponsors are looking to change their recordkeeper¹

Tips on kickstarting the conversation

Once you pinpoint current clients who might benefit from your advice on their workplace retirement plan, it’s time to connect and learn more about how they’re managing their plan today. Consider these three questions to kick-off the conversation:

Who is advising you on your workplace 401(k)?

Are you satisfied with that plan, that advisor, and the investment lineup?

How can I help?

Not a 401(k) expert? You don’t have to be.

Since 1977, advisors have looked to Fidelity for support managing retirement plans. In fact, 90% of our Defined Contribution (DC) business is sold through advisors, 34% of whom are wealth managers.²

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With Fidelity, you can expect industry-leading solutions,
platforms, and insights, among many other benefits:

Defined Contribution (DC) market position³
Transactional accuracy⁴
Client retention rate⁵

We’re well-versed in plans of all sizes—in fact, 65% of our plans have less than $10M in assets⁶

Contact your Fidelity wholesaler today

Get in touch today for more information on how to get started.