Custom SMAs

Give clients the powerful investment and tax management advantages of Fidelity Institutional Custom SMAs

Find out how our personalization capabilities, investment expertise, and client-focused service model inform our custom SMAs and help you offer a more tailored experience to your clients.

Offer your clients more than just market exposure with our custom SMAs

Use our full menu of strategies and preferences to design portfolios that will help clients pursue their goals in a more personalized way. With investment expertise, systematic implementation, and technology integration developed over years of managing client portfolios, our custom SMAs bring the many strengths of Fidelity to you and your clients.

Personalization as unique as your clients

Take investing to a new level by creating portfolios custom to each client's investment and tax management goals. Choose from:

  • Over 30 core, blended, and sustainable equity strategies, offering global coverage across markets to address each client's investment goals1
  • Several tax and risk management combinations to shape the portfolio toward their desired tax or risk sensitivity
  • A broad range of preferences that let you easily tailor the portfolio to their investment choices

Investment expertise that powers your clients’ accounts

Your clients can take advantage of the significant resources and deep expertise of Fidelity’s Quantitative Research and Investments team managing their portfolios:

  • A disciplined investment approach that helps keep portfolios aligned to their mandate
  • Hands-on portfolio management that provides investment oversight and safeguards the integrity of the process
  • Sophisticated optimization engines that monitor portfolios to seek ways to capitalize on tax-saving opportunities and overall enhancements

A specialized service experience focused on you and your clients

Benefit from an exceptional combination of expertise and technology with our fully integrated service and support model, featuring:

  • Streamlined digital experiences—seamlessly integrated with Fidelity's Wealthscape clearing and custody platform—that enable strategy customization, account onboarding, and transition analysis reporting1
  • Relationship managers and dedicated investment and client experience specialists, all working together to serve you throughout the relationship
  • Market insights and account reporting that help you make more informed investment decisions related to clients’ ongoing needs


Screenshots are for illustrative purposes only. Fidelity Institutional Custom SMA Platform availability and capabilities are subject to change. See additional disclosure below.

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Custom SMA Benefits

Empower clients to incorporate their investing preferences and seek the benefits of active tax management with custom SMAs.

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Using Our Custom SMAs

Get started creating portfolios tailored to clients' preferences and tax management goals by focusing on three essential areas.

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